Communists know that words matter.

[Italian Communist agitator Antonio] Gramsci believed that Marxists should aim to attain what he called “cultural hegemony,” an early expression of Andrew Breitbart’s famous dictum that “politics is downstream of culture.” And the beating heart of culture is language. In the little-read Discourse or Dialogue about Our Language, Machiavelli compares the infiltration of an opponent’s …